All work
Aden BrookAgriculture
Leads Up 300% in One Quarter
A social brand voice and paid program for a three-state hay, straw and shavings supplier, which tripled lead volume in three months.
- Client
- Aden Brook
- Project
- Social Media and Lead Generation
- Services
- Brand Research · Social Media · Paid Social
The Challenge
Grow a social following and move customers to the company’s new ordering app.
Aden Brook supplies hay, straw and shavings across three states. It had launched an app and needed its audience to know about it and use it.
The Approach
How the work unfolded.
Find the voice
Brand and competitor research to give the company a social voice its customers recognize.
Plan and publish
A social audit and content calendar, with ads and boosted posts behind the strongest content.
Turn conversations into leads
Used conversations on social channels to generate and qualify leads.
The Outcome
What changed.
- Lead volume up more than 300% in three months.
- Cost per lead down 62%.
- Clicks up 73% and website traffic up 20%.
- 436 new Facebook followers in a quarter.