Fractional CMO · Strategic Marketing Leadership
The Right Strategy Changes Everything.
Dorcas Strategies gives growing businesses direct access to senior marketing leadership: the strategy, positioning, and oversight of a Chief Marketing Officer, without the full-time hire.
Trusted by organizations across the Hudson Valley and beyond
- Dillon & Semenovich
- OC Arts Council
- Trade in Cool
- Orange Bank & Trust
- HONOR
- American Cancer Society
- Marshall & Sterling
- United Brain Association
- YMCA of Middletown
- Sullivan County Partnership
The Challenge
Marketing Activity Isn’t the Same as Progress.
Most businesses aren’t short on marketing. They have campaigns, channels, vendors, and a steady stream of ideas. What they lack is someone senior enough to decide which of it matters, and accountable enough to see it through.
Without that leadership, effort fragments. Budgets spread thin. Sales and marketing pull in different directions. The work gets busier without getting better.
- Direction
- A clear strategy tied to business goals, not a list of tactics.
- Alignment
- Sales, marketing, and partners working from the same plan.
- Accountability
- Senior ownership of decisions, spend, and results.
In the Field
The work happens in the room.
Events, campaigns and partnerships across the Hudson Valley and beyond.
Five Points Festival
Creative Impact Conference, Storm King Art Center
HONOR golf outing
With the Here's Help team
Services
Senior leadership, applied where it counts.
Everything a full-service agency does, and more: the senior strategy and oversight that decide whether the work pays off. Engagements are shaped around your business, from ongoing fractional leadership to focused strategic work.
Fractional CMO Leadership
Senior marketing leadership embedded in your business: setting direction, owning the plan, and holding the work accountable to revenue.
- Marketing leadership & governance
- Budget allocation
- Team & vendor direction
Growth Strategy
A clear-eyed view of where growth will actually come from, and a prioritized plan to pursue it across sales and marketing.
- Market & competitive analysis
- Go-to-market planning
- Sales & marketing alignment
Brand Positioning
Defining what makes you the right choice, and expressing it with enough clarity that the right clients recognize it immediately.
- Positioning & messaging
- Audience definition
- Brand narrative
Marketing Execution & Oversight
Hands-on oversight that turns strategy into completed work, keeping your team and partners moving in the same direction.
- Campaign direction
- Agency & vendor management
- Performance reporting
Selected Work
Strategy, in practice.
Orange Bank & TrustBanking
Bringing a Bank’s Archive into the History Room
- Challenge
- A long history held in old print materials, newspaper articles and media, with no practical way for customers or staff to explore it.
- Approach
- Photographed the archive, built an AI processing pipeline to turn each item into usable metadata, and delivered a backend and a kiosk for the History Room at the bank’s headquarters.
- Outcome
- The bank’s archive is now organized, searchable and on display in the History Room at headquarters.
HONORNonprofit · Human Services
Fifty Years of HONOR, and Every Day Since
- Challenge
- A human services nonprofit with a 50-year story needs to reach donors, volunteers and the people it serves, and a milestone celebration worthy of the work.
- Approach
- Ongoing organic social media; comprehensive design services spanning digital, print and branding; a new website built and maintained for the organization; and full creative, planning and logistics for the 50th anniversary celebration.
- Outcome
- A consistent voice across social and the web, and HONOR’s Golden Anniversary Celebration delivered from concept to close.
American Cancer SocietyNonprofit · Health
$450,000 Raised in Two Months
- Challenge
- Two months to drive donations and in-person turnout for the Hudson Valley Making Strides Against Breast Cancer walk, using Facebook and Instagram.
- Approach
- A content strategy built on donor motivation: showing the impact of each donation, celebrating teams, and featuring local survivors.
- Outcome
- Facebook was a key part of combined fundraising efforts that raised over $450,000, placing the walk among New York’s top three and prompting a request to renew the campaign for the following year.
Marshall & SterlingInsurance
Modernizing a 150-Year-Old Brand
- Challenge
- Modernize the brand and website of a company with more than 150 years of history, without losing the credibility that history had earned.
- Approach
- Research into the competition and the psychographics of a multi-generational customer base, a brand refresh, and a new website integrated with third-party insurance applications.
- Outcome
- An immediate, significant rise in site traffic, and twice as many quote requests through website forms over the course of a year.
About
Matt Dorcas · Founder & Principal
You work directly with the person setting the strategy.
Matt Dorcas leads Dorcas Strategies, bringing more than 25 years in sales, media and marketing, and a rare blend of creative and analytical thinking, to the businesses he advises.
An award-winning entrepreneur, Matt has rebranded the United Brain Association, helped Hudson Valley Strides Against Breast Cancer raise more than $450,000 in two months, and modernized the brand and website of Marshall & Sterling. Today he works with clients including Orange Bank & Trust and HONOR as a collaborator rather than an outside consultant, building the strategy and seeing it through.
Positive forward thinking brings forward positive results.
- More than 25 years in sales, media and marketing
- Board of Directors, Orange County Chamber of Commerce
- Board of Directors, Leadership Orange
Client Perspectives
Over the course of the past several years, Matt and his team have come to understand my client market and company values. Through this collaboration, we have developed a brand which stands out as a differentiator in a saturated market. Consulting with Dorcas Strategies maximizes my marketing budget by allowing me to make educated decisions on the best investments.
“Dorcas Strategies was key to transforming our small local mixer to a regional not-to-miss event that is now critical to the community. Matt’s work on our Creative Impact Conference propelled the brand in ways I did not think were achievable for several more years.”
“In the dynamic world of digital marketing, it’s rare to come across a standout talent like Matt. Matt possesses a unique blend of creativity and analytical skills that not only wins clients over but also delivers tangible results.”
Insights
Perspective on strategy and growth.
LeadershipOct 14, 20266 min read
When a Fractional CMO Makes More Sense Than a Full-Time Hire
The signals that your business needs senior marketing leadership, and how to structure it without overcommitting.
BrandSep 16, 20265 min read
Positioning Before Promotion
Why spending more on visibility rarely fixes a message that hasn’t been made clear.
GrowthAug 19, 20267 min read
Growing a Regional Business Without Losing Its Character
Notes on scaling reach beyond the Hudson Valley while keeping what made you trusted locally.
Let’s Build What’s Next.
Start with a conversation about where your business is headed and what’s standing in the way. No pitch deck, just a candid discussion about strategy.