Selected Work
Strategy, in practice.
A closer look at engagements where senior marketing leadership changed what an organization believed was possible, and how long it would take to get there.
Orange Bank & TrustBanking
Bringing a Bank’s Archive into the History Room
Photographing decades of print, press and media, turning it into searchable records with an AI pipeline, and putting the story on a kiosk in the History Room at Orange Bank & Trust’s headquarters.
ServicesArchive Photography · AI Processing Pipeline · Backend Development · Kiosk System
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Orange Bank & TrustBanking
Social, Paid Media and Design for a Community Bank
Running all organic and paid social for Orange Bank & Trust and Orange Wealth Management, managing digital spend and supporting design.
ServicesOrganic Social · Paid Social · Digital Media Management · Design
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HONORNonprofit · Human Services
Fifty Years of HONOR, and Every Day Since
Ongoing organic social, design across digital, print and branding, and a website we built and maintain for HONOR, plus the creative, planning and logistics behind its 50th anniversary celebration.
ServicesOrganic Social · Design for Digital, Print & Branding · Website Design & Development · Event Planning
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OC Arts CouncilArts & Community
Creative Impact Conference
How a small community mixer was repositioned and promoted into a regional event the Orange County arts community now considers essential.
ServicesBrand Positioning · Marketing Execution & Oversight
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Dillon & SemenovichSite Construction
Standing Apart in a Saturated Market
A multi-year partnership that built a differentiated brand in a crowded construction market, and turned the marketing budget into a series of informed investments.
ServicesFractional CMO Leadership · Brand Positioning
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Case Studies
Results, over the years
United Brain AssociationNonprofit · Health
A New Name and a Voice for Brain Health
- Challenge
- The organization struggled to communicate its mission, and earlier agencies had sold it services rather than a strategy.
- Approach
- Research-led renaming and rebrand, followed by an integrated program across social media, blog content and SEO, Google Ad Grants and paid social.
- Outcome
- Organic blog traffic up 701% in six months, paid search traffic up 395%, and a Google Grant stipend that doubled.
American Cancer SocietyNonprofit · Health
$450,000 Raised in Two Months
- Challenge
- Two months to drive donations and in-person turnout for the Hudson Valley Making Strides Against Breast Cancer walk, using Facebook and Instagram.
- Approach
- A content strategy built on donor motivation: showing the impact of each donation, celebrating teams, and featuring local survivors.
- Outcome
- Facebook was a key part of combined fundraising efforts that raised over $450,000, placing the walk among New York’s top three and prompting a request to renew the campaign for the following year.
Marshall & SterlingInsurance
Modernizing a 150-Year-Old Brand
- Challenge
- Modernize the brand and website of a company with more than 150 years of history, without losing the credibility that history had earned.
- Approach
- Research into the competition and the psychographics of a multi-generational customer base, a brand refresh, and a new website integrated with third-party insurance applications.
- Outcome
- An immediate, significant rise in site traffic, and twice as many quote requests through website forms over the course of a year.
BreakthroughM2Health & Wellness
Website Traffic Up 250%
- Challenge
- The company grew mainly through referrals and wanted to reach new markets, on a subject, body image, that calls for a careful tone.
- Approach
- Psychographic research, a social media audit and strategy, live video, ongoing content and ads, plus a blog template, staff training and SEO.
- Outcome
- Website traffic up 250%, Facebook post reach up over 400%, and page likes and followers up over 300% in 2020.
Aden BrookAgriculture
Leads Up 300% in One Quarter
- Challenge
- Grow a social following and move customers to the company’s new ordering app.
- Approach
- Brand and competitor research, a social brand voice, an audit and content calendar, ads and boosted posts, and conversation-led lead generation.
- Outcome
- Lead volume up more than 300% in three months, with cost per lead down 62%.
YMCA of MiddletownNonprofit · Community
A Video Series That Moved a Six-Figure Donor
- Challenge
- Raise the money to update the YMCA’s pool.
- Approach
- A series of short videos telling the stories of the people the YMCA serves, with a plan to promote them on the website and social media.
- Outcome
- Donations began after the first video, and the series reached a national audience, including a six-figure donation from Texas.
Sullivan County PartnershipEconomic Development
25 Years of Growth in a 5:39 Video
- Challenge
- Mark the Partnership’s 25th anniversary by showing the growth it helped create across Sullivan County.
- Approach
- A short film with drone footage and local business owners, set against landmarks such as Bethel Woods and Resorts World Catskills.
- Outcome
- A standing ovation from 500 people at the Partnership’s event.
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Over the course of the past several years, Matt and his team have come to understand my client market and company values. Through this collaboration, we have developed a brand which stands out as a differentiator in a saturated market. Consulting with Dorcas Strategies maximizes my marketing budget by allowing me to make educated decisions on the best investments.
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