Orange Bank & TrustBanking
Social, Paid Media and Design for a Community Bank
Running all organic and paid social for Orange Bank & Trust and Orange Wealth Management, managing digital spend and supporting design.
- Client
- Orange Bank & Trust
- Project
- Social Media, Digital Spend and Design
- Services
- Organic Social · Paid Social · Digital Media Management · Design
- Engagement
- Ongoing
The Challenge
A community bank competing for attention with national brands needs a steady, trustworthy presence online and every advertising dollar working hard.
Orange Bank & Trust serves individuals, families and businesses across the Hudson Valley. Its marketing needs senior attention on where the money goes, and a voice that sounds like a local bank rather than a national one.
The work extends to Orange Wealth Management, formerly Orange Investment Advisors, and its branches, where we run all social, including the launch of its organic and paid programs.
The Approach
How the work unfolded.
Own the social presence
Plan, create and publish organic social content that reflects the bank and the communities it serves.
Manage the spend
Run paid social and manage the digital media budget, weighing every investment against what it returns.
Support the design
Design work for campaigns and channels, so the bank looks consistent everywhere it appears.
The Outcome
What changed.
- All social for Orange Bank & Trust and Orange Wealth Management run by one team.
- [Sample: social engagement up 64% year over year]
- [Sample: cost per click on paid social down 31%]
- [Sample: 2,400 new followers across the bank’s channels in twelve months]